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I am a

Senior Product Designer

Product direction & UX execution

The GALLERY

Turning complex product challenges into clear, scalable UX decisions.From research & data to prioritization and delivery.

Senior Product Designer (IC) - Lead CX/UX at ASUS
Defined the 2025 Experience Design strategy → translated trends into actionable frameworks and priorities, aligning execution across 30+ initiatives.
Standardized product naming across 9 business units → established a unified naming strategy to improve clarity and consistency at scale.
2024-2025
Product Design Lead at TVBS
Set the concept direction for the TVBS News website redesign → proposed 11 experience concepts to improve content discoverability and support a coherent reading flow.
2024
Senior Product Designer at Onedegree
Accelerated SME insurers’ digital transformation via Launchpad (SaaS) → designed a modular CMS that reduced IT dependency and enabled self-serve product page launches.
2021-2022
Principal Designer at HTC
Led HTC Dot View and Ice View concept-to-UI design → created interactive accessory experiences that differentiated flagship devices and elevated everyday engagement.
Drove UI and motion design for flagship experiences → created interaction patterns and motion behaviors that strengthened product clarity and perceived quality across multiple releases.
2012-2020
Working experience.
"To add is expected, to subtract is to design."
Work.

TVBS News: Mobile-First UX Redesign for Readability

How might we modernize a legacy news site to improve usability and engagement through clearer content structure and immersive reading flows?

TVBS News: Mobile-First UX Redesign for Readability

Launchpad: No-Code CMS Design for the Insurance Industry

How can we empower SME insurers to efficiently create user-friendly product pages in their journey toward digital transformation?

Launchpad: No-Code CMS Design for the Insurance Industry

IXT: UI Design for an Insurance Operations Platform for SME Insurers

How might we improve the UX for SME insurers by simplifying and digitizing core workflows?

IXT: UI Design for an Insurance Operations Platform for SME Insurers

Gogoro: Exploring the Urban EV Ecosystem through Motion

How might we accelerate the future, when thousands of riders, smart systems, and city-wide energy hubs already move as one?

Gogoro: Exploring the Urban EV Ecosystem through Motion

HTC Dot View: UI & Interaction Design for a Secondary Display

How can we design this experience for faster human–device interactions, with key info at a glance and fewer steps to act?

HTC Dot View: UI & Interaction Design for a Secondary Display

HTC Ice View: UI & Interaction Design for a Transparent Cover Display

How might we evolve a glanceable cover-screen experience to deliver clearer, more informative feedback without adding complexity?

HTC Ice View: UI & Interaction Design for a Transparent Cover Display

HTC Sense UI: System UI Design Language

How might we craft a distinct and seamless user experience that embodies HTC’s brand values?

HTC Sense UI: System UI Design Language

HTC Boost+: Interaction Design for System Optimization

How might we help users effortlessly keep their phones running smoothly without intrusive ads or complicated settings?

HTC Boost+: Interaction Design for System Optimization

HTC Flagship Brand Campaign

How might we reshape HTC’s brand image through bold, unified ideas?

HTC Flagship Brand Campaign

Great ideas deserve great design — let’s work on it.

Get In Touch
Available For Work
Mandarin
English
Japanese
Copyright © 2020 Ronald Kung all rights reserved
Mandarin
English
Japanese
Copyright © 2025 Ronald Kung all rights reserved
onedegree
IXT digital Insurance tool

How can we help insurers pivot to innovation via the IXT platform?#Motion design

onedegree
IXT web video

How can we help insurers overcome challenges via the IXT platform?#Motion design

gogoro
Gogoro INTRO video

How can we transfer a lot of information into motion to catch people's eye and easy to understand? #Motion design

htc logo
U series Branding

How can we take innovation to a new level to make it better than previous one? #Product design #Motion design

htc
Boost+

What if the miss-triggering Ad is cheesing you off, or is worried about the data security?  #Motion design

Dot View

How can we improve better communication between humans and devices via design? #Motion design

Ice view

How can we take innovation to a new level to make it better than previous one? #Product design #Motion design

Life.me

How can we help people to bring up their memories?#Product design #Motion design

Sense UI system

We established a smooth experience system to enhance the relationship between people with our product via design. #Motion design

VR Project

Do you believe a virtual life is coming?#Motion design

htc logo
Cafe interior design

What can we do to make our lives more enjoyable by decorating our living spaces?#Product design #Motion design

htc
Reception  design

If there's a way to showcase you well and make you stand out, what would it be?#Product design #Motion design

htc logo
Optimizing Photo Composition

What if we can create a masterpiece with a simple click.#Product design #Motion design

Product experience /
strategies / Concept

How do we change people's lives and futures? What new human behavior will humans produce? #Motion design