HTC Flagship Brand Campaign

How might we reshape HTC’s brand image through bold, unified ideas?

Company

HTC

My Role

Principal Designer

Platform

Web, CM, Event

Period

2017

HTC U ultra photos for social media platform.

Project Overview

HTC Branding was an enormous project, and the range covered several flagship phones since the HTC U ultra. Among the main execution methods are Key visual design, Animation, Photography, Commercial film, Website, and Announcement. We aim to shift people's perceptions about the company's branding and create a new brand image.

Responsibilities

Marketing Idea Concept, Animation, Motion Design, Story Board, Video Production, Web Design, UI Design, Schedule Arrangement, Project Coordination, Photography.

As a member of the integrated team since 2017, I have played a pivotal role in executing a wide range of projects. Besides design, my duties have included collaborating with clients, seeking out new collaboration partners, and working with vendors to finalize commercials.

Multi-functionality and flexibility are essential qualities for success in this team, as they allow us to switch roles quickly, bring new ideas to the table, and support one another when needed.

Our goal is to improve

The company's marketing efforts had a weak spot in the long term due to limited resources in the past few years. There was a lack of effective integrated marketing strategies to spread our message effectively.

Design result

Capturing the essence of a product is paramount in delivering a successful message. The project initiation phase involved intensive brainstorming and creating a mood board to establish a cohesive vision. Despite being constrained by a limited budget, we worked diligently to develop an actionable plan. The development team had laid out a framework for the website, and we were tasked with finding the optimal balance or resolution to achieve our goals.

Website

The product detail page serves as a crucial platform for showcasing the phone's key selling points and specifications to potential consumers. To effectively structure the page, we began by prioritizing features in accordance with the marketing sector's directives. Any necessary adjustments were made to ensure that the page's aesthetic elements complemented its functional design.